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    "“After all the ink that’s been spilled describing, previewing and hyping the Apple iPhone, does it deserve the attention? I’d have to say yes,” reports Ryan Kim (San Francisco Chronicle). “The lure of the iPhone is that it makes you want to use it. It’s actually fun. Do we say that about any phones? Hardly. It’s not really the physical design, which is a marvel of simplicity. It’s what happens when you pick it up and use it. There is nothing intimidating about it. Rather, it’s inviting.” “The cell phone, the most personal of technology devices,” Kim concludes, “has just gotten a whole lot more personal.”"
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